Anna Sui Fantasia POP Surprise!

The fifth addition to Anna Sui's bestselling Fantasia fragrance collection, Fantasia POP Surprise! brings a playful twist to the brand's iconic fantasy universe. Inspired by the bold colors and graphic energy of 1960s Pop Art, the collection features four vibrant bottle color combinations, each concealed within a mystery box to create an exciting unboxing experience. Consumers discover which collectible bottle they've received only after opening the package, adding an element of surprise and delight.

Designed across both primary and secondary packaging, the project translated the concept of mystery and collectibility into a cohesive visual experience through bold color, playful graphics, and engaging packaging interactions.

Scope: Concept Development, Packaging Design, Primary & Secondary Packaging, Production Artwork, Color & Print Management, and Production Oversight.