Anna Sui Sundae Fragrance Collection

Inspired by the playful nostalgia of an ice cream parlor, the Anna Sui Sundae Collection transforms fragrance into a whimsical treat through vibrant colors, charming illustrations, and dessert-inspired details. The collection features imaginative scent stories and collectible packaging that celebrate Anna Sui's signature blend of fantasy, fashion, and storytelling.

Designed across both primary and secondary packaging, the collection creates a joyful and immersive brand experience while balancing creativity with production feasibility. The project was recognized with a Fragrance Foundation Award for Packaging Design, highlighting its distinctive visual identity and craftsmanship.

Scope: Concept Development, Packaging Design, Illustration Development, Primary & Secondary Packaging, Mechanical Files, Color & Print Management, and Production Oversight.